Adobe: Retention Strategist & MarketerDuring my 6 years at Adobe, I had 3 different customer-obsessed roles:
- First, I was the chief of staff to our VP of CX, and I saw firsthand how crucial it is to leverage customer insights to improve the product and other customer-facing surfaces.
- Second, I was an internal consultant, creating the three-year acquisition and retention plan for the Creative Cloud B2C business.
- Third, I led all B2B Retention Marketing for Adobe Analytics, increasing product adoption for Admins by 9x.